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Tourism is a vital industry for New York City, which has witnessed a growing combined volume of international and domestic tourists – receiving approximately 51 million tourists in 2011, 54 million in 2013, and a record 56.4 million in 2014. Tourism generated an all-time high US$61.3 billion in overall economic impact for New York City in 2014. I Love New York (stylized I ❤ NY) is both a logo and a song that are the basis of an advertising campaign and have been used since 1977 to promote tourism in New York City, and later to promote New York State as well.